Section 1 — What Are Cookies

Amex Travel Reservations places Cookies on your device. Cookies are small text files stored on your computer or mobile device when you visit our Site. We use Cookies for various purposes, including:

• Remembering you and accessing your account information (stored securely) to provide a personalized experience.
• Estimating our Site’s audience size and usage, including tracking repeat visits.
• Delivering advertisements more relevant to your interests and measuring ad campaign performance. We may share this information with third-party partners (e.g., advertisers) to customize your experience. Those partners may also use this data to show you targeted ads about our services (and our partners’ services) even after you leave our Site.
• Measuring and tracking traffic patterns—such as which pages you visit and overall browsing behavior—to help us personalize content, banners, and promotions that you and other users see.
• Recognizing you on return visits so your preferences are remembered. Note: we still require you to log in before making any purchases, redemptions, or profile edits.
• Enhancing IT security and fraud prevention.

Section 2 — Types of Cookies

Amex Travel Reservations uses the following cookie categories on our Site:

Strictly Necessary Cookies

These are essential for Site functionality, allowing you to navigate and use core features.

Functionality Cookies

These remember your choices—such as language or region preferences—and enable us to tailor the Site to your needs.

Performance Cookies

These collect aggregated information about Site usage (e.g., most-visited pages) to help us improve performance and user experience.

Targeting & Advertising Cookies

These are used to display ads more relevant to you, limit how often you see an ad, and measure campaign effectiveness. They store the fact that you visited our Site, and this data may be shared with other organizations (e.g., advertisers) to show personalized ads on other websites.

See Section 4 for details on specific Cookies we use and their purposes.

First-Party vs. Third-Party Cookies

First-party Cookies are set by Amex Travel Reservations and share our domain. Third-party Cookies are set by external providers or partners.

Session vs. Persistent Cookies

We use session Cookies (which expire when you close your browser) and persistent Cookies (which remain on your device until you delete them or they expire).

Section 3 — Your Control Over Cookies

You can withdraw consent at any time by deleting Cookies. If you refuse all Cookies, you may still browse the Site but some functionalities may not work properly.

You can manage Cookie settings in your browser. Instructions vary by browser, but typically you can:

• Enable, disable, or delete Cookies.
• Adjust preferences for specific sites.

Browser Settings

Below are links to Cookie settings for popular browsers:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and site data

Section 4 — Specific Cookies Used on the Site

We use the following Cookies on our Site:

Strictly Necessary Cookies

Required for basic Site operations and cannot be disabled. Examples include:

• Authentication Cookies (to keep you logged in securely)
• Security Cookies (to help prevent fraud)
• Load Balancing Cookies (to distribute traffic evenly)

Functionality Cookies

Enhance your experience by remembering your preferences:

• Language Preference Cookies
• Region/Location Settings Cookies
• User Interface Customization Cookies

Performance Cookies

Help us understand how visitors interact with our Site:

• Analytics Cookies (to track page views and user behavior)
• Site Performance Monitoring Cookies
• Error Tracking Cookies

Targeting & Advertising Cookies

Used to deliver personalized advertisements:

• Advertising Preference Cookies
• Conversion Tracking Cookies
• Retargeting Cookies

Section 5 — Google Analytics

We use Google Analytics to collect and process website usage data. To learn how Google Analytics handles your information and how to opt out, please visit How Google Uses Information from Sites or Apps That Use Their Services and the Google Analytics Opt-out Browser Add-on.

Section 6 — Advertising Opt-Out Options

You can opt out of personalized advertising on this browser or device from advertisers who are members of the Network Advertising Initiative or subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting their respective opt-out pages.

Opt-Out Links:

• Network Advertising Initiative
• Digital Advertising Alliance
• Digital Advertising Alliance of Canada (DAAC)
• European Interactive Digital Advertising Alliance (EDAA)

You can also click the blue icon that often appears in the corner of ads to opt out of receiving targeted ads served by third parties on our behalf. Note: opting out of personalized ads does not stop all ads—you may still see non-personalized ads on our Site and other websites.

Section 7 — Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons. Any updates will be posted here with an updated effective date.

Contact Information

If you have questions about this Cookie Policy or how we use Cookies, please visit our Contact Us page or reach out directly:

Phone: (877) 694-3693
Address: 52 State St Ste 500, Boston, MA 02109, United States
Email: privacy@amextravelreservations.com

Effective Date

This Cookie Policy is effective as of the date it was last updated. Please check back periodically for any changes.